The Eat or Be Eaten snowboard is a powerful collaboration with Doug Huegel, showcasing his raw, nature-driven artwork in a design that commands attention. Built on Gilson’s best-selling Hybrid Camber Freestyle model, this board delivers the perfect balance of playfulness and precision. Whether you’re in the park, carving groomers, or chasing natural hits across the mountain, Eat or Be Eaten heightens your senses and challenges you to trust your instincts on every run.